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Building your brand is often an intangible aspect of running your business, but it is vitally important! Branding is the reason customers pay twice as much for one product over another. Building a strong brand will help you stand out, communicate your brand message, reach your target audiences more effectively and transform your business. 

During the webinar, we will, review current brands and their meaning, why specific colors and fonts are chosen and what a brand means in other languages. We will offer simple, practical tips on defining and building a strong brand. And, by the end of this fun and interactive brand webinar, you will have a much better understanding of how to make your brand work for your business.

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FIU endorses the Florida Board of Governors' Statement of Free Expression to support and encourage full and open discourse and the robust exchange of ideas and perspectives on our campuses. In addition to supporting this legal right, we view this as an integral part of our ability to deliver a high-quality academic experience for our students, engage in meaningful and productive research, and provide valuable public service. This includes fostering civil and open dialogue in support of critical thinking in and out of the classroom, including events hosted by the university.