This interactive evening of connection features three FIU alumni working in communications leadership roles across the legislative and executive branches of the U.S. Government
Hour 1 (6-7pm): Bipartisan Communications Workshop
Inspired by a quote from a guest speaker at a recent FIU in DC program - "I am bilingual; I speak both Republican and Democrat," this session will encourage participants to develop the ability to tailor political messages to those with opposing views, toward the end goal of more collaborative policymaking.
Our bipartisan panel of Congressional communications leaders will share their thoughts on when and how their teams tailor messages to garner cross-aisle support and how these messages differ from communications directed at their base of core supporters. Participants will have the opportunity to draft their own social media post using the advice given.
Panelists:
Laura Hernandez, Director of Communications, Rep. Mario Diaz-Balart (FL-25)
Hour 2 (7-8pm): Effective Communications Within an Executive Branch Agency
What is it like to direct communications for a federal office that finds itself within every American's medicine cabinet? An FIU alumnus will discuss his experience managing public education, regulatory information, and media relations for the Center for Drug Evaluation and Research at the FDA, which regulates over-the-counter and prescription drugs, including biological therapeutics and generic drugs. James-Denton "JD" Wyllie is a seasoned federal communications professional who previously worked at the USDA, Immigrations and Customs Enforcement, and both the Army and Navy.
Guest Speaker:
Center for Drug Evaluation and Research, U.S. Food and Drug Administration
How To Participate
This is a hybrid event available from FIU in Washington, D.C. or via Zoom.
All participants should arrive to the event with a short writing or video expressing your point of view on any public policy issue that you care most about, as well as a device on which to edit this content (laptop, iPad, etc.). This can be a Facebook post or TikTok video that you recently posted, for example, or something no longer than two paragraphs (written) or 60 seconds (video).
FIU in DC is located at 601 New Jersey Ave NW, Suite 730, a short walk from Union Station Metro. Those participating in person should arrive by 5:30pm for refreshments and networking.