BEGIN:VCALENDAR
VERSION:2.0
PRODID:icalendar-ruby
CALSCALE:GREGORIAN
X-WR-CALNAME:The Curse of Expertise: How to Stop Confusing Customers and Cl
 early Communicate
X-WR-TIMEZONE:Eastern Time (US & Canada)
BEGIN:VEVENT
DTSTAMP:20261008T103751Z
UID:tag:localist.com\,2008:EventInstance_53240399577039
DTSTART:20260826T170000Z
DTEND:20260826T180000Z
DESCRIPTION:As business owners become experts in their field\, it often bec
 omes harder to explain what they do in a way that customers immediately un
 derstand. The result? Confusing messaging\, missed opportunities\, and mar
 keting that doesn't perform as well as it could. \n\n \n\nIn this webinar\
 , you'll learn how to simplify your message\, communicate your value more 
 clearly\, and create marketing that connects with the right audience.\n\n 
 \n\nYou'll learn:\n\n•  Why expertise can make your marketing less effec
 tive\n\n•  Common messaging mistakes that confuse potential customers\n\
 n•  How to communicate benefits instead of features\n\n•  Simple ways 
 to strengthen your website\, social media\, and marketing content\n\n•  
 How to make it easier for customers to understand\, remember\, and refer y
 our business
LOCATION:
SUMMARY:The Curse of Expertise: How to Stop Confusing Customers and Clearly
  Communicate
URL;VALUE=URI:https://calendar.fiu.edu/event/the-curse-of-expertise-how-to-
 stop-confusing-customers-and-clearly-communicate
CATEGORIES:Info Sessions
CATEGORIES:Lectures & Conferences
CATEGORIES:Workshops & Webinars
END:VEVENT
END:VCALENDAR