You can have the greatest product in the world, the most reliable and effective service available, or the most efficient manufacturing process known to man - none of which mean a thing if you don’t have sales. Selling your product or service is what generates revenue, and without revenue, you do not have a business.

Participants will understand the overview of sales and marketing techniques and how they can improve your business based on these key objectives:

- Explain the importance of a sales plan and how to create one for your business
- Identify different sales strategies that will work with your business
- Explain how to use marketing techniques to improve your sales
- Explain guidelines to follow when hiring sales employees